Transnational Business Cultures: Life And Work In A Multinational Corporation (Cross-Cultural Management)
Fiona Moore
Explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies.
Рік:
2005
Видавництво:
Routledge
Мова:
english
Сторінки:
216
ISBN 10:
0754683192
ISBN 13:
9780754683193
Файл:
PDF, 1.05 MB
IPFS:
,
english, 2005