T-shirts and Suits: A Guide to the Business of Creativity
David Parrish
Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide. Examples of best practice are illustrated in eleven Ideas in Action sections featuring a range of creative businesses and organisations. David Parrish specialises in advising and training creative entrepreneurs using his own experience and international best practice. With a foreword by Shaun Woodward MP, UK Minister for Creative Industries and Tourism, this is an updated version of the Parrish's bestselling book, first published in 2005.
Категорії:
Рік:
2007
Видання:
2nd
Видавництво:
Merseyside ACME
Мова:
english
Сторінки:
117
ISBN 10:
0953825450
ISBN 13:
9780953825455
Файл:
PDF, 1.93 MB
IPFS:
,
english, 2007